2. Collection of Customer’s Personal Information
a) For the purpose of carrying on Hong Kong Market’s business including sale, provision, registration and advertisements of Hong Kong Market’s related products and services, Hong Kong Market will collect your personal information when you:
(i) purchase a product from Hong Kong Market through online or in any fresh markets of Hong Kong Market;
(ii) register as a member of Hong Kong Market (including registration at the Customer Service Counter, Promotional Booth, through the website of Hong Kong Markets or Facebook pages of our fresh markets);
(iii) register and use Near Field Communication or QR code mobile payment services which are provided by third party financial institutions;
(iv) update your personal information in relation to your registration as a member of Hong Kong Market;
(v) enquire information about a product or service from Hong Kong Market;
(vi) contact Hong Kong Market with an enquiry or complaint;
(vii) enter any promotions, competitions, prize draws through Hong Kong Market’s services;
(viii) use Hong Kong Market’s products or services; or
(ix) take part in market research;
(x) visit or browse Hong Kong Market’s websites.
3. Types of Personal Data Collected
a) For the purpose of carrying on Hong Kong Market’s business including sale, provision, registration and administration of Hong Kong Market’s products and services (including relevant on-line products and services), the information that Hong Kong Market collects includes but is not limited to the following:
(i) your name;
(ii) contact number;
(iv) birth of month;
(vii) residential estate; &
(viii) Household monthly income
b) If you choose not to provide your personal data, Hong Kong Market may not be able to provide you with its products or services or carry out the activities mentioned in this policy.
4. Use of Customers’ Personal Information
Hong Kong Market may use and analyse your information for purposes including but not limited to:
(i) the daily operation of Hong Kong Market’s services;
(ii) verifying your identity when required;
(iii) designing services or products for customers’ use;
(iv) processing your order and providing the products and services that you have bought from Hong Kong Market and keeping you updated with the progress of your order (eCommerce);
(v) keeping you updated of Hong Kong Market’s latest offers or promotions;
(vi) marketing products and services (in respect of which Hong Kong Market may or may not be remunerated) in the manner set out in the “Direct Marketing” section below.
(vii) carrying out research and statistical analysis and monitoring customer use of Hong Kong Market’s services and products on an anonymous or depersonalised basis;
(viii) assisting Hong Kong Market in fraud and crime prevention;
(ix) contacting you if necessary.
We may disclose and transfer (whether in Hong Kong or abroad) your Personal Data to our agents or contractors under a duty of confidentiality to us who provide administrative, data processing, research and marketing, distribution, telecommunications, professional or other similar services to us.
5. Retention of Personal Data
Hong Kong Market will destroy any personal data it may hold in accordance with its internal policy. Personal data will only be retained for as long as Hong Kong Market needs it for the purposes of use stated in this policy (and directly related purposes) unless the personal data is also retained to satisfy any applicable statutory, regulatory or contractual obligations or for the purpose of investigation, detection and prosecution of crime.
6. Disclosure and Sharing of Personal Data
a) All personal data held by Hong Kong Market will be kept confidential, but Hong Kong Market may disclose information about you to the following parties to use, disclose, process or retain your personal data for the purposes mentioned above and any other purposes indicated in this paragraph below:
(i) companies in the Hong Kong Market;
(ii) contractors, agents or suppliers who are involved in delivering the products and services you have ordered or used;
(iii) any banking or financial institutions, charge or credit card issuing companies; (iv) credit information or reference bureaux;
(v) professional advisers (which shall include lawyers and auditors);
(vi) any agent, contractor or third party service provider who provides administrative, telecommunications, computer, payment, data analytics or other services to Hong Kong Market in connection with the operation of its business;
(vii) law-enforcement or government bodies, regulatory bodies, courts or as required by law;
(viii) any person to whom Hong Kong Market is under an obligation to make disclosure under the requirements of any law binding on Hong Kong Market or under and for the purposes of any guidelines issued by regulatory or other authorities with which Hong Kong Market is expected to comply;
(ix) third party reward, loyalty and privileges program providers;
(x) external service providers (including but not limited to mailing houses, telemarketing and direct sales agents, call centres, data processing companies and information technology companies) that Hong Kong Market engages for the purposes set out in paragraph 4;
(xi) (applicable to Near Field Communication mobile payment services) third party service providers of Near Field Communication services (“NFC Services”) including financial institutions the following information:
1. information about the current status of your mobile accounts, including but not limited to activation, suspension, termination and resumption of the mobile telephone number assigned to the SIM Card with NFC Services (“NFC SIM Card”); or reported loss of the NFC SIM Card or of a device with the NFC SIM Card installed, or replacement of the NFC SIM Card; or new number in the event of any change of the number assigned to the NFC SIM Card.
2. any other information as may be required by the service providers of NFC Services from time to time.
b) Hong Kong Market may promote or refer to online stores or websites operated by its business partners or other third parties on Hong Kong Market’s website. If you want to use or order any services or products from them and click on their links, any information that you provided which is transferred to them will be beyond Hong Kong Market’s control. Hong Kong Market takes no responsibility over such links. You are advised to study their privacy policies.
7. Direct Marketing
a) Hong Kong Market intends to use your personal data such as your contact details, including contact name, fixed and mobile telephone number, email address, correspondence address and other information such as information about the products or services you have viewed online or purchased and your location data so that Hong Kong Market and/or its business partners can send you information, materials, products, offers and news about the following products and services (in respect of which Hong Kong Market may or may not be remunerated):
(i) all products or services by Hong Kong Market including its online platforms, or in the fresh markets; mobile applications;
(ii) reward, loyalty or privileges programs and related products and services; and
(iii) products and services offered by Hong Kong Market’s business partners including travel, dining, entertainment, apparel, health & beauty, education, household, transportation, banking, insurance and other consumer products and services. Hong Kong Market will seek your consent or indication of no objection before Hong Kong Market uses your personal data in direct marketing.
b) You may opt out (free of charge) from receiving direct marketing communications at any time in writing by post to the address stated in paragraph 10.
(c) below or by other means stated in Hong Kong Market’s websites from time to time.
8. Security of Personal Data
a) Hong Kong Market has adequate measures to protect your personal information from unauthorized access, accidental loss or destruction.
b) If Hong Kong Market has a contract with another third party organization to provide a service on its behalf, Hong Kong Market will ensure they have appropriate security measures and only process your information as Hong Kong Market has authorized. Those organizations will not be entitled to use your personal information for their own purposes. Hong Kong Market will take reasonable steps to check these organizations to make sure that they are meeting the security requirements set by Hong Kong Market.
9. Transfer of Personal Data Outside of Hong Kong
At times it may be necessary and/or prudent for Hong Kong Market to transfer certain personal data to other group companies or service providers outside of the Hong Kong Special Administrative Region (“Hong Kong”). This may happen if Hong Kong Market’s servers or suppliers and service providers are based outside of Hong Kong or if you use Hong Kong Market’s services and products while visiting countries outside Hong Kong. Hong Kong Market will take steps to ensure that your personal information is used by such third parties in accordance with this policy.
10. Your Privacy Rights
a) In accordance with the Personal Data (Privacy) Ordinance (“the Ordinance”) and subject to exemptions specified in the Ordinance, you have the right to:
(i) check whether Hong Kong Market holds personal data about you and to receive copies of such data;
(ii) require Hong Kong Market to correct any personal data relating to you which is inaccurate;
(iii) ascertain Hong Kong Market’s policies and practices in relation to personal data and to be informed of the kind of personal data held by Hong Kong Market; and
(iv) opt out from receiving direct marketing materials from us at any time.
b) In accordance with the Ordinance, Hong Kong Market has the right to charge a reasonable fee for processing a data access request.
c) Requests for access to personal data, correction of personal data, information relating to the kind of data held and to stop receiving or re-start receiving direct marketing, may be made in writing by email to: email@example.com Please identify yourself with your name and contact number, membership number (if any).