To show the diversity in markets. Apart from fulfilling daily needs of the public, the market is a fun place for parents and kids. This campaign is beneficial for brand building.

In August 2017, “Little Market DJ” was successfully organized in five of our markets, including:

• Maritime Market (Cheung Fat)
• Hong Kong Market (Yat Tung)
• Food Terminal (Kai Yip)
• C. BOX (Lung Hang)
• Kwai Shing East Market

The program attracted the active participation of the kids. Hence, we decided to extend it to Mid-Sep.